The 1st of 6 ways To Make Your Conference Awesome - with Corporate Glamping!
The Soul Camp
Picture this for your next conference: You’re all sitting around a huge fire pit with your colleagues. The sun is setting the streetfood is just going on the barbecue and smells fab. The bar is open, chillout music is drifting across the campsite and people are relaxing. The conference went well, people were really happy to be in a marquee with stunning views of the countryside.
We’ve been specialising in these types of events - corporate glamping conferences with a cool, relaxed, but professional, festival vibe - for over a decade. They really work but they need careful planning!
The thing we’ve found and the 1st reason they are so effective, is that the participants really listen to the company message. The environment is very different from a hotel conference room, it’s much more exciting and guests are much more receptive to listening to the message.
This is why.
Back in the day, I was an electronics engineer, I redesigned many of the electronic entrance gates you see in supermarkets. This redesign was important because after an accident with the original gate closing while a young man was still entering, the supermarket offered his mum a free trolley load of... anything!
Strangely, the next week, a similar thing happened with a different young person. Then it happened at another branch, and then another... ...
Anyway! The point is, that I learnt a lot about ‘supermarket psychology’ (the smell of coffee, the smell of bread being baked etc), but the main one - is encouraging customers to walk the opposite way to their natural path. This has the effect of making visitors more aware of their surroundings, it’s a primordial instinct in humans. Being more aware means we notice more than we might otherwise, like special offers etc.
We don't use any techniques like that. But we do know that a beautiful country campsite setting, with a well equipped marquee, including top A/V kit, teas and coffees and all the things you’d expect; professionally run by an experienced team, makes for a very invigorating conference environment. One where your corporate message really gets across.
In summary, guests are very happy and receptive in such an exciting and fun environment.
It’s a win, win!
Stay tuned for the 2nd reason!