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Building Social Capital in Remote Teams: Why Corporate Festivals Work (4.8/5 Client Score)

Writer: The Soul Camp
The Soul Camp
Aug 26
2 min read

Updated: 3 days ago


We’re pretty proud of a new internal survey result by a client. 'Our corporate festival scored 4.8/5, with 99% already looking forward to next year'.


Let’s be honest: Zoom calls and awkward corporate mixers can only do so much. When remote and hybrid teams lose touch, "Social Capital", that subtle glue of trust, collaboration, and belonging, is the first thing to vanish.


We build bespoke corporate festivals because we believe real connection happens best outdoors around a campfire, where hierarchies drop and people can just be human together. We've witnessed it for 20 years.


Overcoming the Hybrid Empathy Gap


You learn a lot sitting around a campfire, glass of wine in hand, chatting with CEOs and C-suite teams!

This season, the conversation kept returning to the "hybrid empathy gap" and the massive challenge of building real Social Capital across remote teams. Which is kinda cool, because that’s what we do: build Social Capital for our clients.


Why 'forced fun' never built a great company culture


I still have memories of old-school corporate "forced fun", shouting at each other in a bar banging out 80s classics, or trying to connect in a sterile conference room. I recall having great ideas for the sales department, but no real opportunity to chat casually with the right person about them. Soul-destroying stuff indeed. These issues vanish at one of our corporate festivals.



How Do Our Corporate Festivals Rebuild Social Capital?




300 corporate event guests seated at outdoor campfire festival hosted by The Soul Camp
300 happy guests at The Soul Camp's corporate festival production.

They provide a relaxed, fun, and deeply professional environment for teams to mix, chat, and actually connect. That's why we get survey scores like the headline above.


Breaking down hierarchies around the campfire


Hierarchy becomes almost irrelevant when you're sitting around a fire pit. We’ve seen the transformation time and time again, people shifting from "employer/employee" to just human beings. And that’s where the connection magic happens.


20 years of learning what actually works outdoors


But it isn't luck, and it isn't just slinging up a marquee. We take a hand selected stunning outdoor space plus 20+ years of experience, and meticulously transform it into your bespoke corporate festival.

Being outdoors is invigorating on its own. But when you add our design touches, it becomes a unifying, low-pressure environment for both neurotypical and neurodivergent people (like myself).


If you're thinking about your 2027 people strategy, why not chat and explore some ideas for next summer.  


0203 488 6562.


Take care, Pete :)

Photo of Pete Jones the founder of The Soul Camp

Pete is the founder of The Soul Camp


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